World's first smart virtual store opens in Korea, caters to Smartphone users
Supply Chains become more interactive… Homeplus, the nation’s second largest discount chain, announced yesterday that it will open what it calls a “fourth generation retail store,” Homeplus Smart Virtual Store, at Seolleung subway station in southern Seoul today.
It says it’s the first of its kind in the world.
At a press conference yesterday before the official launch, Homeplus CEO Lee Seung-han said discount store chains must respond to rapidly changing consumer habits and behavior, and a new kind of virtual store will cater to skyrocketing Smartphone users in Korea
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